A strategic marketing technologist, operating at the center of technology, strategy and customer engagement. Over the last 10 years, I have had the opportunity to work with leading technology, travel, financial services and FMCG, brands across Africa, harnessing my passion for strategic interweaving of the the heart; human insights and the science; data to develop solutions that are relevant, contextual and drive long term commercial and brand aspirations.
In my current role, as business director at WPP Scangroup, I lead a team of community of experts drawn from business, strategy, creative and technology working as blended teams to solve business challenges whilst serving as a strategic partner driving innovation and creating value across the consumer decision journey.
Passionate about brands and curious about their role in consumers’ lives, and the delicate balance between heart and science
I am working to transition from my current go to market focus towards driving scientific influence of brand and product propositions; driven by quantitative data, or big data.
The vision I have for my next role (s) is a more strategic role that has a 2-5 years outlook on the business, while ensuring that we continuously optimise the current capability framework that is geared towards the realisation of the long term business and brand goals. My desired role would have the responsibility of;
Driving strategic business transformation through a holistic approach that includes data, technology, process, people, vision and culture
A strategy partner to marketing professionals, with an operational partnership with technology teams – as an enabler to convert technology towards being a competitive advantage with a long term potential approach
Accountability champion for measurable ROI on marketing investment, with proactive insight generation + implementation of consumer insights across customer touch points