DMA Mechanics

Digital Media Awards has 23 awards in 6 categories for agencies, brand and individuals which require submission of 2020 work with detailed evaluation criteria being considered.

Entries are rigorously evaluated according to well defined scoring criteria by a group of jurors and must have be ideated or executed by a Kenyan corporate/ individual or Kenyan agency.

Entries have to be engaging and encourage dialogue with audience, raising the profile and awareness of the product/service /organization.

Entries need to be creative, original, distinctive and innovative. It should be an original creative concept having aesthetic appeal.

The jurors consist of leading digital marketing and technology practitioners who understand the Kenyan market from a contextually relevant perspective.