DMA Mechanics
DMA has 22 awards in 6 categories for agencies, brands and individuals which require submission of 2019 work with detailed evaluation criteria being considered.
Entries are rigorously evaluated according to well defined scoring criteria by a group of jurors and must have be ideated or executed by a Kenyan corporate, individual or agency.
Entries have to be engaging and encourage dialogue with audience, raising the profile and awareness of the product/service/organization.
Entries need to be creative, original, distinctive and innovative. It should be an original creative concept having aesthetic appeal.
The jurors consist of leading digital marketing and technology practitioners who understand the Kenyan market from a contextually relevant perspective.
2020 Awardees
| Agency | Brand / Campaign | Position |
| SQUAD AFRICA | EJAF – Chukua Selfie | Winner |
| SQUAD AFRICA | KCB – 2jiajiri | 1st Runner Up |
| Agency | Brand / Campaign | Position |
| SQUAD AFRICA | EJAF – Chukua Seflie | Winner |
| Dentsu Aegis Network | Kenchic – Breasts for Breasts | 1st Runner Up |
| Dragonfly EA | Unga Wa Dola – Ujuzi Mtaani | 2nd Runner Up |
| Agency | Brand / Campaign | Position |
| Dentsu Aegis Network | Koko Fuel -360 degrees | Winner |
| Dentsu Aegis Network | Koko Fuel – Cooking for the last supper | 1st Runner Up |
| Dentsu Aegis Network | Safaricom – Masoko | 2nd Runner Up |
| Agency | Brand / Campaign | Position |
| SQUAD AFRICA | KCB – The Witty Banker | Winner |
| Nendo Ltd | The Letter N | 1st Runner Up |
| BRCK | BRCK – Moja | 2nd Runner Up |
| Agency | Brand / Campaign | Position |
| Dragonfly EA | Unga Wa Dola | Winner |
| Dentsu Aegis Network | Koko Fuel – The Mum Star Classes | 1st Runner Up |
| SQUAD AFRICA | EJAF – Chukua Selfie | 2nd Runner Up |
| Agency | Brand / Campaign | Position |
| SQUAD AFRICA | Safaricom | Winner |
| Dentsu Aegis Network | Kenchic | 1st Runner Up |
| Dentsu Aegis Network | Koko Fuel | 2nd Runner Up |
| Agency | Brand / Campaign | Position |
| Zilojo Limited | Guinness Smooth | Winner |
| Belva Digital Limited | Lancome – New Fragrance | 1st Runner Up |
| Agency | Brand / Campaign | Position |
| SQUAD AFRICA | Safaricom – Eliud #159 | Winner |
| SQUAD AFRICA | Safaricom – Humum | 1st Runner Up |
| Dentsu Aegis Network | Oaks and Corks | 2nd Runner Up |
| Agency | Brand / Campaign | Position |
| SafaricomPLC | Eliud Emoji | Winner |
| AbsaKenya | Barclays Bank rebrand to Absa Bank (Emoji) | Runner Up |
| TelkomKenya | #TellMom | Runner Up |
| Agency | Brand / Campaign | Position |
| SafaricomPLC | Eliud Mosaic | Winner |
| TelkomKenya | International Women’s day | Runner Up |
| Agency | Brand / Campaign | Position |
| UNHCR | Luquluqu Step for safety Campaign | Winner |
| Safaricom | Soar Summit Campaign | Runner Up |
| ABSA | Webinar Campaign | Runner Up |
| Agency | Brand / Campaign | Position |
| Co-Op Bank | Always on campaign | Winner |
| UNHCR | LuquLuqu Always On Campaign | Runner Up |
| Standard Chartered | Always On campaign | Runner Up |
| Agency | Brand / Campaign | Position |
| BRCK | BRCK | Winner |
| Belva Digital Limited | Ashitiva Advocates | 1st Runner Up |
| Agency | Brand / Campaign | Position |
| Dragonfly EA | Ujuzi Mtaani | Winner |
| Zilojo Limited | Co-op Bank – Vehicle Auction | 1st Runner Up |
| Agency | Brand / Campaign | Position |
| SQUAD AFRICA | Goby App | Winner |
| SQUAD AFRICA | My Safaricom App | 1st Runner Up |
| Belva Digital Limited | Pesa Bazaar | 2nd Runner Up |
Awards
Agency | Brand / Campaign |
The Arts Group / Belva Digital | Qwetu |
Kifado Family Entertainment | Kifado Family Entertainment |
JustforFun Media | JustforFun Media |
Charleson Group | Charleson Group |
Dentsu Aegis Network | Koko Fuel – Feeding the Freedom |
Dentsu Aegis Network | Kenchic – Breasts for Breasts |
Dentsu Aegis Network | Masoko – We deliver love |
Wates Media Kenya | Wates Media Kenya |
SQUAD AFRICA | Safaricom- Digifarm |
SQUAD AFRICA | Safaricom App |
Belva Digital Limited and The Arts Group (TAG Kenya) | Qwetu |
SQUAD AFRICA | EJAF Chukua Selfie |
ROYAL MEDIA SERVICES | Beyond Zero |
ROYAL MEDIA SERVICES | Akothee Charity Concert |
ROYAL MEDIA SERVICES | Mr & Miss World |
| Agency | Brand / Campaign |
| Oxyg̩ne Marketing & Communications Limited (On Behalf of Kenya Power) | KPLC РPower Sawa |
| Zilojo Limited/Dentsu | Guinness Smooth Launch |
| Kibuke Link Enterprises | Kibuke Link Enterprises |
| Madhouse Entertainment Kenya | Madhouse Entertainment Kenya |
| Belva Digital Limited | Lancome – New Fragrance |
| Agency | Brand / Campaign |
| Sage media agency ltd | Sage Media |
| Agency | Brand / Campaign |
| Oxyg̩ne Marketing & Communications Limited (On behalf of Kenya Power) | KPLC РPower Sawa |
| Agency | Brand / Campaign |
| Kay limited | Nyeri Yetu |
| Dentsu Aegis Network | Oaks and Corks – 1000 Whiskey |
| Brand 2D [On Behalf of NCBA Group] | NCBA – Christmas goat |
| Nendo Ltd | Garden City Mall – Bargain Basement Sale |
| Daraja Plus Limited | Weetabix East Africa – Hangry Bae/100 Ways |
| SQUAD AFRICA | EJAF Chukua Selfie |
| SQUAD AFRICA | Safaricom – Eliud #159 |
| SQUAD AFRICA | KCB – The Witty Banker |
| SQUAD AFRICA | Safaricom – Humum |
| Zilojo Limited | EABL – Tusker Oktobafest |
| SQUAD AFRICA | EJAF – Chukua Selfie |
| Belva Digital Limited | K24 Launch |
| SQUAD AFRICA | Safaricom – How Long – Valentine |
| SQUAD AFRICA | Safaricom – Mshwari 52 Week Challenge |
| Dentsu Aegis Network | Koko Fuels – African Food Contest |
| SQUAD AFRICA | Equity Rebranding |
| Dentsu Aegis Network | Cadbury – Generosity Challenge |
| Agency | Brand / Campaign |
| SQUAD AFRICA | KCB- 2jiajiri |
| SQUAD AFRICA | EJAF Chukua Selfie |
| Agency | Brand / Campaign |
| ikokazike | iKoKaziKe |
| Dragonfly EA | Ujuzi Mtaani |
| ROYAL MEDIA SERVICES | Beyond Zero |
| USERNAME INVESTMENT LIMITED | User Name Investment Limited |
| Kay limited | Kay limited |
| RISE UP SOCIETY (RUS) | RISE UP SOCIETY (RUS) |
| Dentsu Aegis Network | Kenchic – Breasts for Breats |
| Nendo Ltd | King Kaka – Bank on Me |
| Sage media agency ltd | Sage media agency ltd |
| Wates Media Kenya | Wates Media Kenya |
| SQUAD AFRICA | Goby Shop – Goby Black Friday |
| SQUAD AFRICA | Safaricom Jazz |
| SQUAD AFRICA | Safarocm – Ghetto Classics |
| SQUAD AFRICA | Safaricom – Ndoto Zetu |
| Belva Digital Limited | Nairobi Santa Run |
| Belva Digital Limited | World Animal Protection |
| SQUAD AFRICA | EJAF Chukua Seflie |
| Dentsu Aegis Network | One Dentsu. One Africa |
| Dentsu Aegis Netwrok | Darling – Social Experiment Film |
| Agency | Brand / Campaign |
| Zilojo Ltd | Cooperative Bank – Visa Card |
| Dentsu Aegis Network | Koko Fuel – Cooking for last supper |
| Dentsu Aegis Network | Koko Fuel -360 degree |
| Dentsu Aegis Network | Koko Fuel -Feeding the Freedom |
| Dentsu Aegis Network | Masoko – We deliver love |
| Agency | Brand / Campaign |
| Yummy Magazine | Yummy Magazine |
| Oxyg̩ne Marketing & Communications Limited (On behalf of Kenya Power) | KPLC РPower Sawa |
| The Arts Group | Qwetu |
| Prom electricals | Prom electricals |
| Dragonfly EA | Unga Wa Dola – Ujuzi Mtaani |
| Dragonfly EA | Dairyland – Mothers Day |
| Charleson Group | Charleson Group |
| Dentsu Aegis Network | Masoko – We deliver love |
| Brand 2D [On Behalf of NCBA Group] | NCBA – What’s in a name |
| Nendo Ltd | Garden City Mall – Bargain Basement Sale |
| Kibuke Link Enterprises | Kibuke Link Enterprises |
| Zilojo Ltd | Cooperative Bank – MSMEs |
| Madhouse Entertainment Kenya | Madhouse Entertainment Kenya |
| SQUAD AFRICA | EJAF Chukua Selfie |
| Cellulant Company LTD, Kenya | Cellulant |
| Dentsu Aegis Network | Koko Fuel – The Mum Star Classes |
| Agency | Brand / Campaign |
| Real Estate Kenya | Real Estate Kenya |
| Nendo Ltd | Nendo |
| SQUAD AFRICA | KCB – The Witty Banker |
| BRCK | BRCK – Moja |
| Agency | Brand / Campaign |
| Username Investment Limited | Username Investment Limited |
| Charleson Group | Charleson Group |
| Belva Digital Limited | Ashitiva Brands |
| BRCK | BRCK |
| Royal Media Services | Mr & Miss World |
| Agency | Brand / Campaign |
| Dragonfly EA | Unga wa Dola – Ujuzi Mtaani |
| Macharia – Zilojo | Co-op Bank – Vehicle Auction |
| Kay limited | Kay limited |
| JustforFun Media | JustforFun Media |
| Zilojo | Stawi |
| Kibuke Link Enterprises | Kibuke Link Enterprises |
| Wates Media Kenya | Wates Media Kenya |
| Madhouse Entertainment Kenya | Madhouse Entertainment Kenya |
| Dentsu Aegis Network | Koko Fuel – Chuja |
| Agency | Brand / Campaign |
| SQUAD AFRICA | Goby App |
| SQUAD AFRICA | MySafaricom APp |
| Belva Digital Limited | Pesa Bazaar |
| Fivespot Kenya Limited – iPay | iPay |
| Agency | Brand / Campaign |
| Kifado Family Entertainment | Kifado Family Entertainment |
| Kibuke Link Enterprises | Kibuke Link Enterprises |
| Wates Media Kenya | Wates Media Kenya |
| Madhouse Entertainment Kenya | Madhouse Entertainment Kenya |
| Agency | Brand / Campaign |
| Kay limited | Kay limited |
| Sage media agency ltd | Sage media agency ltd |
| SQUAD AFRICA | EJAF Chukua Selfie |
| SQUAD AFRICA | Safaricom = Zuri |
| Dentsu Aegis Network | Cadburys – Generosity Meter |
| Agency | Brand / Campaign |
| One Touch Interactive LTD | One Touch Interactive Limited |
| SQUAD AFRICA | Optimus |
| Agency | Brand / Campaign |
| Step-Afrique Consultancy | Step-Afrique Consultancy |
| Charleson Group | Charleson Group |
| Ancy Love media house | Ancy Love media house |
| Nendo Ltd | The Letter – N |
| Wates Media Kenya | Wates Media Kenya |
| Madhouse Entertainment Kenya | Madhouse Entertainment Kenya |
| BRCK | BRCK – Moja |
| Brand | Campaign |
| Telkom Kenya | International Women’s day |
| Safaricom PLC | Eliud Mosaic |
| Brand | Campaign |
| Absa Kenya | Barclays Bank rebrand to Absa Bank (Emoji) |
| Safaricom PLC | Eliud Emoji |
| Telkom Kenya | #TellMom |
| Brand | Campaign |
| UNHCR | Luquluqu Step for safety Campaign |
| Safaricom | Soar Summit Campaign |
| ABSA | Webinar Campaign |
| Brand | Campaign |
| UNHCR | LuquLuqu Always On Campaign |
| Standard Chartered | Always On campaign |
| Co-Operative Bank | Always on campaign |