2021 Jury Team

Maxwell Ngari

Executive Creative Director Dentsu Kenya

Max Ngari comes from Nairobi, the capital of Kenya; Yeah, that country where some of the world’s greatest marathoners come from. In a country, abundant of runners, Max’s sprints in his career have been nothing but award worthy. Grand Clio and 2 Gold Clio winner, 4x Cannes Lions Winner, Grand Prix Dubai Lynx, Gold Loeries, 3 Grand Prix, 12 Gold and 2X Agency of the year at APA/Loeries Awards, among others. Ranked as one of the most awarded creatives in Sub Saharan Africa, he has served in a number of Juries in the region and Internationally; APA Awards, The Loeries, AdStars and One Show Young Guns. Currently sits on the Loeries Africa Committee as the Regional Representative. Max brings with him over 10 years experience in the creative industry having worked as a creative lead, for large and multinational brands in the Telco, FMCG, Software, Financial Services, Business solutions and Mobile technology spaces, just to name a few. His career has seen him work in many markets in Africa and Europe, expanding his exposure and strengthening the potency with which he develops creative solutions.

Alex Masika

Head of Business Development, BRCK

Alex Masika is a seasoned professional with over 15 years’ experience in the energy, IT and innovation sectors.  He has previously worked for Chevron Energy, Digital Divide Data -an International Social Enterprise, Google Kenya and is now the Head of Business Development at BRCK, a technology company based in Nairobi Kenya. He is also an entrepreneur, mentor and very passionate about technology that transforms people’s lives especially in emerging markets in Africa.


Caroline Mbarire

Digital Marketing Lecturer
Simon Page Institute

Caroline Mbarire is a Mentor, Mentee, Digital Media Prodigy, Lecturer and Lead.
As an Assistant Digital Marketing Manager at Kenya Tourism Board (MagicalKenya), she has been part and parcel of the logo rebranding team and offered full and seamless support on the MagicalKenya Social Handles. She also extended her digital expertise during the premiere of The Lion King in Europe which gave the MagicalKenya global stage visibility and talkability on Social Media worldwide. She has also helped in the strategy and annual work plan formulation which will guide the Financial Year 2019-2020 for the Digital Division Department.
She has also spearheaded Digital Marketing fundamentals and always on Paid Google Search digital-focused training across the Kenya Tourism Board organization, which has been in line with digital transformation core KTB objectives of transforming the destination marketing organization to a digital and data-driven destination marketing organization.
Also currently, Caroline offers part-time digital marketing coaching/tutoring covering Digital Marketing Institute (DMI) courses virtually during COVID-19 pandemic namely Social Media Marketing, YouTube and Display Advertising, Paid Search (PPC) with Google Ads at Simon Page College of Marketing stationed in Nairobi CBD as from the year 2020 ongoing till to date.
Previously as a Digital Media Lead at Publicis Worldwide/Publicis Groupe (Access Leo Burnett Kenya) and WPP-Scangroup, 

Carol Wachira –Wanyama

Royal Media Services Limited
Marketing Director

A nominee of the prestigious Business Daily Award for the ‘Top 40 under 40’ women in Kenya-2016, Carol is Royal Media Services’ Group Marketing Director. “It is a great honor to be entrusted with the building of the top media brands in Kenya and East Africa today”, she says.

Carol has gathered a wealth of experience and valuable skills over the years, cutting across TV Content Strategy, Product Development, Brand Management, Sales and Marketing and lately Digital Championship for the media house.

At Royal Media Services, her scope of responsibility includes Foreign Content Strategy and Management for the television stations, Business Development, and Marketing function for the Group and the strategic leadership on the delivery of the group’s digital agenda.

David Jessop

Managing Director

I have over 20 years of experience in the Ad industry with a strong pedigree in delivering digital creative solutions and technology platforms for clients. My career in this industry began during the dotcom boom when I helped build a start-up of 4 people into a regional digital creative agency. Since then, I’ve transformed agencies into growing, profitable, award-winning industry-leaders and I promote a working culture that encourages equality, diversity and demands innovation. Before coming to Kenya to work with Squad and WPP-Scangroup, I enjoyed a 10-year journey of success within the Dentsu Group in Asia Pacific, based in Hong Kong, where I joined as a Business Director and departed as CEO. I led Isobar and Dentsu Group Creative/Experience agencies and helped to established the Group as the most awarded and recognised network in the market. Having worked on a diverse portfolio of brands across many industries and categories in multiple markets, I’ve been fortunate to work all over the world and with some of the brightest minds in the industry. I’ve also sat on awards juries and chaired the Digital Committee of the Hong Kong 4As working to improve industry best practice and develop opportunities for young talent.

Gil Kemami

Managing Director

Gil looks after some of the most prolific global, regional and Kenyan brands some of which include, Visa, Diageo`s Tusker family, Guinness, Bamburi Cement, Wrigley and Britam just to mention a few.
With over 21 years working experience he has previously worked with leading Pan-African communication agencies; FCB Advertising (SA), Ogilvy & Mather (Kenya and Ghana) and Exp Marketing (Nigeria).
Gil is the current seating chair of the Association of Practitioners in Advertising (APA) in Kenya. He is an EXCO member of Experiential Marketing Association of Nigeria (EXMAN) in the capacity of Publicity Secretary, and a consulting Advisor with the International School of Advertising (Kenya). He serves as a Non-Executive Director at e-Novate (a digital marketing operation) in Rwanda, and a Non-Executive Director of ZIN (a roofing manufacturing company in Cameroon).
Gil holds various qualifications and is a graduate of the Advanced Management Program (AMP) from Strathmore / IESE Business School (Barcelona), Diplomas from Vega the Brand Communication School in Johannesburg and training certificates in Managing Managers for Results and Leadership from AMSCO and GIBBS.

Joy Ruth Wahome

Business Unit Head
Belva Digital

A Digital Advertising specialist with over 7 years experience in business client and project management, digital marketing and traditional marketing. Over the last 7 years, I have had the opportunity to work on some of the leading and most exciting brands in the FMCG sector, Banking sector and the NGO industry in Africa. Eg; EABL, Pernod Ricard, Co-operative Bank, KPMG, among others. My drive lies in problem solving, substantial growth, team mentorship and working in digital marketing offers a great deal of this. Identifying the true challenge is at the heart of effective digital marketing; a data driven people first approach ensures incremental growth within a brand. My current role as a Business Unit Head at Belva Digital Limited, consists of overseeing key business functions such as commercial, strategy & innovation, creative design, media and technology. This has given me the opportunity to build and support collaborative teams that meet different brand and business challenges that clients have. I hold a Bachelor of Arts’ Degree in Journalism and Mass Comm

Kevin Theuri

Account Manager
Mkubwa Media

Account Manager at Kijizi Limited, an independent creative agency based in Nairobi, Kenya that deals in; video, audio, and video production; intellectual property consulting, branding and printing services.
I have worked as an Account Manager before for two other agencies namely, OCD Creative and Mkubwa Media. I have a passion for Digital Marketing and currently pursuing Integrated Brand Communication courses at the International School of Advertising.

Mike Otieno

VP, Strategy & Partnerships
Co-founder at Wowzi

Mike Otieno – Co-founder at Wowzi has a background in strategy consulting and has worked with McKinsey and Company and the Palladium Group.
He is also the consular of Internations Nairobi Professional Networking group that brings together 1299 members from 106 countries.
Mike is also the founder of the Presidential Fellows Program, designed to support returning Kenyans who studied abroad to find opportunities at home. He is also a mentor and regular speaker on strategy and leadership.
He holds a BSc in Business & Information Systems.

Maureen H Mwangi (CPA)

Audit Partner
Ernest & Martin Associates

Maureen holds a Bachelors of Commerce from Catholic University of Eastern Africa. She is a Certified Public Accountant of Kenya and a member of ICPAK, with 14 years’ work experience.

She is a seasoned Accountant and Banker with experience in banking, accounting, auditing and business advisory. Prior to joining Ernest & Martin Associates, she held various positions of increasing responsibilities in the banking industry.

She is an expert in financial reporting, auditing, management accounting, credit and business Analysis.

She is currently an Audit Partner at Ernest and Martin Associates, a firm of Certified Public Accountants, leading of team of 30 staff.

She has offered support to the selection of honorees of the Digital Media Awards.

Manish Sardana

Founder & CEO

 Manish is an entrepreneur with a passion for build platforms that drive social impact. His latest venture, Craydel (craydel.com) is on a mission to democratise access to quality higher education in Sub Saharan Africa. Before starting Craydel, Manish has worked as the Managing Director of Squad Africa (part of WPP-Scangroup) where he founded two businesses – Goby E-commerce platform and Optimus Marketing Automation platform both of which are being used by top enterprises across Africa. He also served as Head for GroupM digital Africa at WPP-Scangroup. Manish is a published author, a runner and loves to play tennis and support Liverpool FC

Ngaruiya Kamau

Innovations and Strategy Manager, Redhouse Group

An energetic thinker, Ngaruiya is especially gifted in understanding how technology can be used to solve business, marketing and communication challenges. He has a wide background in software engineering and is a graduate of Jomo Kenyatta University of Agriculture and Technology, 

His keen interest in human behaviors and philosophy makes him the “go-to guy” for fresh perspectives and views. His great understanding of disruptive technologies and emerging behaviors, has allowed him to interrogate and integrate innovation with business, marketing and communications. With over 16 years of experience, Ngaruiya has worked with various East African and global brands like Visa, Tusker, Guinness, Blueband, Unga Group, NCBA just to mention a few.

Rehema Chege

Head of Digital
Digitribe - EABL Inhouse Agency

Focused on managing the inhouse team at EABL while inspiring my team to create the DigiTribe vision
•  Digital Agency Lead (CEWA & WABU) for The Coca-Cola Company 2014-2019, delivering multiple campaigns
•  David Ogilvy Award for creativity 2014.
•  Recognition by the Coca-Cola Company Internal Awards – The Global Top Social Wins in 2015 and 2016 for delivery of outstanding Social Media executions in Central East & West Africa.
•  Digital and Technology Awards, 2018; Best use of Live Streaming.
•  Digital Agency Lead on award winning show, Coke Studio Africa for 2 seasons, earning the YouTube Silver Creator’s Awards in 2018

Samuel Kung'u

Lead Copywriter
Dragon Fly Limited

Lead Copywriter at Dragonfly Limited. I’m an award-winning, insight-driven, enterprising, and conceptual Copywriter. My passion lies in uncovering unique and unexpected ways into a brief that pave the way to truly original ideas. My experience of over 6 years in the industry and expertise sit at the sweet spot where brand consultancy and communications meet.
I’ve worked with brands in the Manufacturing, insurance, telecommunication, lifestyle, education, banking, entertainment and technology industries.
Recent honors include; AD Stars 2020 (Bronze), DMA Awards (Winner – Best content marketing, Winner – Best In Storytelling), Muse Creative Awards (Gold, Silver & Bronze), African Crystal (Gold And Silver) and APA Awards (Bronze).

Shamis Yassin

Lead Account Director
Dentsu Kenya

Shamis is an idea monger, strategist and marketing mAd Woman with over 8 years’ experience in the industry within both corporate and agency entities, spanning Pan-African markets. Her areas of expertise include elevating team performance, brand, stakeholder and client management for telecommunications, financial services, ICT, travel and fashion/beauty fields. She’s passionate about authentic storytelling, anthropology and self-development. Shamis is also a champion for mental health, women’s & children’s welfare.

Yoram Mwangi

Digital Effectiveness Catalyst

I have been working in the digital media industry for over 10 years and actually witnessed first hand the digital revolution in the early 2010s coming from a media background working as a business development manager at one of Nairobi’s biggest radio stations, Capital FM. From a media perspective I’ve been part of many milestones using digital media from implementation of the new constitution via online civic education to the public to implementation of new advertising solutions for the brand and clients including adoption of program.
I have now taken up a new channel moving to the client side of the digital industry working on use of tools and data to move decision making from instinct, opinion or boas towards data led business decisions working with one of the biggest FMCG in the East Africa, EABL