Alex Masika is a seasoned professional with over 15 years’ experience in the energy, IT and innovation sectors. He has previously worked for Chevron Energy, Digital Divide Data -an International Social Enterprise, Google Kenya and is now the Head of Business Development at BRCK, a technology company based in Nairobi Kenya. He is also an entrepreneur, mentor and very passionate about technology that transforms people’s lives especially in emerging markets in Africa.
Caroline Mbarire is a Mentor, Mentee, Digital Media Prodigy, Lecturer and Lead. She attained a Bachelor’s Degree of Commerce from Strathmore University, Double Major in Marketing and Business Administration specializations. She also has high-level professional certificates in Strategy and Insight Generation from Group-M Africa an affiliate of WPP-Scangroup, Google Adwords Certification from iLab Africa based at Strathmore University, Google Analytics Certified, Facebook Blueprint certified by Facebook Blueprint.
As an Assistant Digital Marketing Manager at Kenya Tourism Board (MagicalKenya), she has been part and parcel of the logo rebranding team and offered full and seamless support on the MagicalKenya Social Handles. She also extended her digital expertise during the premiere of The Lion King in Europe which gave the MagicalKenya global stage visibility and talkability on Social Media worldwide. She has also helped in the strategy and annual work plan formulation which will guide the Financial Year 2019-2020 for the Digital Division Department.
She has also spearheaded Digital Marketing fundamentals and always on Paid Google Search digital-focused training across the Kenya Tourism Board organization, which has been in line with digital transformation core KTB objectives of transforming the destination marketing organization to a digital and data-driven destination marketing organization.
Also currently, Caroline offers part-time digital marketing coaching/tutoring covering Digital Marketing Institute (DMI) courses virtually during COVID-19 pandemic namely Social Media Marketing, YouTube and Display Advertising, Paid Search (PPC) with Google Ads at Simon Page College of Marketing stationed in Nairobi CBD as from the year 2020 ongoing till to date.
Previously as a Digital Media Lead at Publicis Worldwide/Publicis Groupe (Access Leo Burnett Kenya) and WPP-Scangroup,
Caroline Mbarire has been enlisted as one of the top 25 women in Digital 2018 in Kenya.
She is a Facebook Blueprint Agency Ambassador and an iHub Member.
Her work experience has contributed to bagging awards at Marketing Society of Kenya (MSK )for Lifebuoy Kenya year 2017 and Airtel Kenya year 2016. Also bagged awards at South Africa New Generation awards for Blue band Kenya year 2017.
She continues to extend her digital prowess and knowledge in form of digital marketing focused workshops i.e at Konnect Hub a unique community experience with the goal of empowering young freelancers, creatives and artists in Africa by providing working, training and entertainment all in one space.
She has done a faculty guest lecturing at Strathmore University, May 2017 as an Alumni of Strathmore University First-class Cohort of AdWords Advertising for the year 2014.
She has also done Faculty Guest Lecturing at ADMI, August 2017.
She has been a Digital Marketing Faculty Lecturer at ADMI since January 2018 till the end of 2019 which has impacted and resulted in successful Professional Digital Marketing Course graduation of over 100 students graduated.
She has also participated in the first Start-up Women Kenya weekend edition and her team were the winners out of the shortlisted five teams with the start-up concept of building a revolutionary mobile application.
Caroline is very passionate about digital media, creating social impact, and believes her purpose mantra is simply to create a positive difference and leave this world better than she found it.
She attained a Bachelor’s Degree of Commerce from Strathmore University, Double Major in Marketing and Business Administration specializations. She also has high-level professional certificates in Strategy and Insight Generation from Group-M Africa an affiliate of WPP-Scangroup, Google Adwords Certification from iLab Africa based at Strathmore University, Google Analytics Certified, Facebook Blueprint certified by Facebook Blueprint.
A nominee of the prestigious Business Daily Award for the ‘Top 40 under 40’ women in Kenya-2016, Carol is Royal Media Services’ Group Marketing Director. “It is a great honor to be entrusted with the building of the top media brands in Kenya and East Africa today”, she says.
Carol has gathered a wealth of experience and valuable skills over the years, cutting across TV Content Strategy, Product Development, Brand Management, Sales and Marketing and lately Digital Championship for the media house.
At Royal Media Services, her scope of responsibility includes Foreign Content Strategy and Management for the television stations, Business Development, and Marketing function for the Group and the strategic leadership on the delivery of the group’s digital agenda.
I have over 20 years of experience in the Ad industry with a strong pedigree in delivering digital creative solutions and technology platforms for clients. My career in this industry began during the dotcom boom when I helped build a start-up of 4 people into a regional digital creative agency. Since then, I’ve transformed agencies into growing, profitable, award-winning industry-leaders and I promote a working culture that encourages equality, diversity and demands innovation. Before coming to Kenya to work with Squad and WPP-Scangroup, I enjoyed a 10-year journey of success within the Dentsu Group in Asia Pacific, based in Hong Kong, where I joined as a Business Director and departed as CEO. I led Isobar and Dentsu Group Creative/Experience agencies and helped to established the Group as the most awarded and recognised network in the market. Having worked on a diverse portfolio of brands across many industries and categories in multiple markets, I’ve been fortunate to work all over the world and with some of the brightest minds in the industry. I’ve also sat on awards juries and chaired the Digital Committee of the Hong Kong 4As working to improve industry best practice and develop opportunities for young talent.
I have over 20 years of experience in the Ad industry with a strong pedigree in delivering digital creative solutions and technology platforms for clients. My career in this industry began during the dotcom boom when I helped build a start-up of 4 people into a regional digital creative agency. Since then, I’ve transformed agencies into growing, profitable, award-winning industry-leaders and I promote a working culture that encourages equality, diversity and demands innovation. Before coming to Kenya to work with Squad and WPP-Scangroup, I enjoyed a 10-year journey of success within the Dentsu Group in Asia Pacific, based in Hong Kong, where I joined as a Business Director and departed as CEO. I led Isobar and Dentsu Group Creative/Experience agencies and helped to established the Group as the most awarded and recognised network in the market. Having worked on a diverse portfolio of brands across many industries and categories in multiple markets, I’ve been fortunate to work all over the world and with some of the brightest minds in the industry. I’ve also sat on awards juries and chaired the Digital Committee of the Hong Kong 4As working to improve industry best practice and develop opportunities for young talent. It’s an absolute pleasure to now be working in Kenya with Squad and WPP-Scangroup across Sub-Saharan Africa, and I look forward to helping our clients thrive in the new digital economy.
Gil looks after some of the most prolific global, regional and Kenyan brands some of which include, Visa, Diageo`s Tusker family, Guinness, Bamburi Cement, Wrigley and Britam just to mention a few.
With over 21 years working experience he has previously worked with leading Pan-African communication agencies; FCB Advertising (SA), Ogilvy & Mather (Kenya and Ghana) and Exp Marketing (Nigeria).
Gil is the current seating chair of the Association of Practitioners in Advertising (APA) in Kenya. He is an EXCO member of Experiential Marketing Association of Nigeria (EXMAN) in the capacity of Publicity Secretary, and a consulting Advisor with the International School of Advertising (Kenya). He serves as a Non-Executive Director at e-Novate (a digital marketing operation) in Rwanda, and a Non-Executive Director of ZIN (a roofing manufacturing company in Cameroon).
Gil holds various qualifications and is a graduate of the Advanced Management Program (AMP) from Strathmore / IESE Business School (Barcelona), Diplomas from Vega the Brand Communication School in Johannesburg and training certificates in Managing Managers for Results and Leadership from AMSCO and GIBBS.
A Digital Advertising specialist with over 7 years experience in business client and project management, digital marketing and traditional marketing. Over the last 7 years, I have had the opportunity to work on some of the leading and most exciting brands in the FMCG sector, Banking sector and the NGO industry in Africa. Eg; EABL, Pernod Ricard, Co-operative Bank, KPMG, among others. My drive lies in problem solving, substantial growth, team mentorship and working in digital marketing offers a great deal of this. Identifying the true challenge is at the heart of effective digital marketing; a data driven people first approach ensures incremental growth within a brand. My current role as a Business Unit Head at Belva Digital Limited, consists of overseeing key business functions such as commercial, strategy & innovation, creative design, media and technology. This has given me the opportunity to build and support collaborative teams that meet different brand and business challenges that clients have. I hold a Bachelor of Arts’ Degree in Journalism and Mass Comm
Account Manager at Kijizi Limited, an independent creative agency based in Nairobi, Kenya that deals in; video, audio, and video production; intellectual property consulting, branding and printing services.
I have worked as an Account Manager before for two other agencies namely, OCD Creative and Mkubwa Media. I have a passion for Digital Marketing and currently pursuing Integrated Brand Communication courses at the International School of Advertising.
Mike Otieno – Co-founder at Wowzi has a background in strategy consulting and has worked with McKinsey and Company and the Palladium Group.
He is also the consular of Internations Nairobi Professional Networking group that brings together 1299 members from 106 countries.
Mike is also the founder of the Presidential Fellows Program, designed to support returning Kenyans who studied abroad to find opportunities at home. He is also a mentor and regular speaker on strategy and leadership.
He holds a BSc in Business & Information Systems.
Maureen holds a Bachelors of Commerce from Catholic University of Eastern Africa. She is a Certified Public Accountant of Kenya and a member of ICPAK, with 14 years’ work experience.
She is a seasoned Accountant and Banker with experience in banking, accounting, auditing and business advisory. Prior to joining Ernest & Martin Associates, she held various positions of increasing responsibilities in the banking industry.
She is an expert in financial reporting, auditing, management accounting, credit and business Analysis.
She is currently an Audit Partner at Ernest and Martin Associates, a firm of Certified Public Accountants, leading of team of 30 staff.
She has offered support to the selection of honorees of the Digital Media Awards.
Manish is an entrepreneur with a passion for build platforms that drive social impact. His latest venture, Craydel (craydel.com) is on a mission to democratise access to quality higher education in Sub Saharan Africa. Before starting Craydel, Manish has worked as the Managing Director of Squad Africa (part of WPP-Scangroup) where he founded two businesses – Goby E-commerce platform and Optimus Marketing Automation platform both of which are being used by top enterprises across Africa. He also served as Head for GroupM digital Africa at WPP-Scangroup. Manish is a published author, a runner and loves to play tennis and support Liverpool FC
An energetic thinker, Ngaruiya is especially gifted in understanding how technology can be used to solve business, marketing and communication challenges. He has a wide background in software engineering and is a graduate of Jomo Kenyatta University of Agriculture and Technology,
His keen interest in human behaviors and philosophy makes him the “go-to guy” for fresh perspectives and views. His great understanding of disruptive technologies and emerging behaviors, has allowed him to interrogate and integrate innovation with business, marketing and communications. With over 16 years of experience, Ngaruiya has worked with various East African and global brands like Visa, Tusker, Guinness, Blueband, Unga Group, NCBA just to mention a few.
Focused on managing the inhouse team at EABL while inspiring my team to create the DigiTribe vision
HIGHLIGHTS OF MY CAREER
• Digital Agency Lead (CEWA & WABU) for The Coca-Cola Company 2014-2019, delivering multiple campaigns
• David Ogilvy Award for creativity 2014.
• Recognition by the Coca-Cola Company Internal Awards – The Global Top Social Wins in 2015 and 2016 for delivery of outstanding Social Media executions in Central East & West Africa.
• Digital and Technology Awards, 2018; Best use of Live Streaming.
• Digital Agency Lead on award winning show, Coke Studio Africa for 2 seasons, earning the YouTube Silver Creator’s Awards in 2018
Lead Copywriter at Dragonfly Limited. I’m an award-winning, insight-driven, enterprising, and conceptual Copywriter. My passion lies in uncovering unique and unexpected ways into a brief that pave the way to truly original ideas. My experience of over 6 years in the industry and expertise sit at the sweet spot where brand consultancy and communications meet.
I’ve worked with brands in the Manufacturing, insurance, telecommunication, lifestyle, education, banking, entertainment and technology industries.
Recent honors include; AD Stars 2020 (Bronze), DMA Awards (Winner – Best content marketing, Winner – Best In Storytelling), Muse Creative Awards (Gold, Silver & Bronze), African Crystal (Gold And Silver) and APA Awards (Bronze).
Shamis is an idea monger, strategist and marketing mAd Woman with over 8 years’ experience in the industry within both corporate and agency entities, spanning Pan-African markets. Her areas of expertise include elevating team performance, brand, stakeholder and client management for telecommunications, financial services, ICT, travel and fashion/beauty fields. She’s passionate about authentic storytelling, anthropology and self-development. Shamis is also a champion for mental health, women’s & children’s welfare.
I have been working in the digital media industry for over 10 years and actually witnessed first hand the digital revolution in the early 2010s coming from a media background working as a business development manager at one of Nairobi’s biggest radio stations, Capital FM. From a media perspective I’ve been part of many milestones using digital media from implementation of the new constitution via online civic education to the public to implementation of new advertising solutions for the brand and clients including adoption of program.
I have now taken up a new channel moving to the client side of the digital industry working on use of tools and data to move decision making from instinct, opinion or boas towards data led business decisions working with one of the biggest FMCG in the East Africa, EABL